Kraken Rum
To help Kraken Rum grow beyond their niche gamer audience, we stripped away the pirate lore and set sails for the real world — mixing a splash of mystery with plenty of darkness. Made for a pitch at Eleven SF, and I even did my best Bane impression for the voiceover.
360 Campaign
Do you like big assets?
Contextual takeover where Kraken Rum helps other ads step into the dark.
Direction 2
Here’s another take on the brand manifesto.
