Nike x NBA

It’s game night. Your favorite team is warming up for tip-off. You pull out your lucky jersey and tap your phone to the tag, and it gives you access to a personalized digital experience filled with exclusive content and perks. This is fandom, with the Nike NBA Connected Jersey.

I built out the experience with the team at AKQA — writing in-app copy, ideating content franchises, and helping shoot an epic hero film.